Brand Storytelling Campaign
2026I led Norm Ai’s first-ever brand video campaign, created to define and express the company’s identity through motion. The initiative was designed for both on-site publication and social distribution, driving engagement, supporting hiring efforts, and increasing overall brand awareness. The campaign resulted in three distinct videos: an About Norm Ai piece centered on leadership, a culture video designed to attract talent and communicate team values, and an About Norm Law video highlighting the law firm founded by CEO John Nay.
This work established a foundational video presence for the brand, introducing its leadership and building trust through a more human, narrative-driven format.
Norm Ai
Creative Direction / Visual Identity (Motion) / Narrative & Story Development / Production & On-Set Direction / Distribution (Web & Social)