PMG Product Launches
2023 - 2025As the Digital Creative Lead at PAT McGRATH LABS, I am responsible for digital art direction and design for product launches and campaigns. My responsibilities include conceptualizing and creating visual assets for the website, paid ads, and email campaigns. I work closely with the team to ensure our creative direction aligns seamlessly with Pat McGrath’s vision.
Pat McGrath Labs
Art Direction / Design / Video Editing / Brand Strategy
Pat McGrath Labs and Star Wars™ reunited to create a Limited Edition Collector’s Case, launched alongside the re-release of the 2022 Pat McGrath Labs x Star Wars™ collection.
Pat McGrath Labs and Star Wars™ reunited to create a Limited Edition Collector’s Case, launched alongside the re-release of the 2022 Pat McGrath Labs x Star Wars™ collection.
In late May 2024, Pat McGrath Labs unveiled the Dramatique Mega Lip Pencil, available in 12 vivid shades. This product merges the rich performance of a lipstick with the convenience of a pencil, making it ideal for precise defining, shading, and shaping of the lips.