Alice Yoo

Branded Illustration

2022 Project Description
I spearheaded the effort to identify an illustration style that aligned with Zocdoc's cheeky brand voice. Given that the brand frequently employs humor to discuss sensitive health-related topics, it was critical to find a style that was both trustworthy and whimsical. The goal was to differentiate ourselves in the health tech industry, where illustrations often felt clinical and impersonal. Ultimately, we chose to collaborate with Cecile Gariepy, whose illustrations perfectly captured the essence of the Zocdoc brand. I played a key role in conceptualizing illustrations and collaborating with Cecile to develop illustrations for email and landing pages. I also produced illustrations in the branded style for email, marketing campaigns, and product.
Brand
Zocdoc
My Role
Art Direction / Research / Illustration / Design

Debut of the new branded illustration style in a campaign, illustrated by Cecile Gariepy, for email and social
Concepting & Art Direction: Alice Yoo
Illustration Execution: Cecile Gariepy
Illustration applied to refreshed recruiting material 

Illustration applied to refreshed “About Us” page
Custom illustrations for Zocdoc’s resource pages and thumbnails
Refreshed brand palette, enhancing saturation and infusing warmth and optimism
Illustration process (Illustration: Alice Yoo)
Built an illustration library for team and product designers to streamline branded content. (Illustration: Alice Yoo)
Custom illustrations designed for weekly emails and campaigns (Illustration: Alice Yoo)
Illustrated provider mailer campaign (Illustration: Alice Yoo)
Custome illustrations for web moments (Illustration: Alice Yoo)
Illustration brand guidelines